The push to “buy American” has an inconsistent flow in and out of American-psyches. As new information about work conditions in factories overseas pervades American media, the temporary sympathy, concern and elitism that many citizens feel pushes them away from the companies that are known for outsourcing to factories with poor work conditions such as the anti-Nike sweatshop campaign. In 1988 the American public was made very aware of the Nike factories or sweatshops in South Korea and Taiwan and there were protests against the major company on college campuses. Since the 1970s, Nike has expanded its reach domestically with products like “Air Jordans” and with demands higher the company began to outsource to South Korea under the direction Sam Hwa and the standards of working conditions fell in the countries that produced the sneakers.
The problem with the buy American concept is that it does not stick in the American psyche. Just like most socio-cultural issues, the original peak in interest that most Americans feel quickly fades while stories like factory fires in north China that killed 32 workers get out shined by the next big issue for people to attach to. As a culture, Americans have a short attention span and are they are quick to forget issues that are not pressing to American life. Nike shoes are still being sold every season and while the push for anti-sweatshop products still trends, the anti-Nike sentiment has not made enough of a wave to distort its success.